London/Norwich Crew Youth Killed It has released their latest video single, "Headbutt". Frontman/guitarist Jack Murphy says of the piece and its message: "The song was written about toxic masculinity and how males are pressured into feeling like they always have to "one-up" each other.
In the video, we wanted to portray different types of males and how sometimes you don’t realise just how toxic your actions can come across to other people. It’s time to be more socially aware and understand that people love the real you, not someone you think you need to be. Life’s not a competition, it’s a path that we all take together so let’s help not hurt each other along the way.”
Completed by Carlos Montero and Josh Arter-Taylor on guitar, Josh Thexton on bass and Ben Ford on drums, Youth Killed It say “it’s hard to pinpoint where exactly our sound comes from, somewhere
deep within the recesses of our minds probably.”
The members have an eclectic range of tastes, from funk to indie, to alt rock, blues, and prog metal. In fact, the band began life in Norfolk as metal-band ‘Under The Influence’, before reforming in 2016 with their current moniker and aspirations of “writing songs about never doing the dishes, hating their day jobs and having fun, not taking things too seriously in a world where everything is taxing and exhausting.” Signing with Rude Records on the strength of 2 EPs, the band released their debut album ‘Modern Bollotics’ in mid-2017.
For ‘What’s So Great, Britain?’, the Norwich crew initially began working with a production team before rethinking this, preferring to self-record at Crystal Sound Studios, as Murphy explains: “Our sound just wasn’t where we wanted it to be, so Carlos and I produced it. It gave us more time and fewer restrictions. It really is from start to finish a band job: no extra writers, no producers, just us.”
Capturing a raw and impassioned sound comparable to the likes of The Clash, Arctic Monkeys, and Blur, they return with more nostalgic 90’s riffs, stream-of-consciousness vocal deliveries, and charming hooks. Murphy declares: “Our sound has developed and matured into something I’m seriously proud of. I hope it resonates the way I want it to, as me and the boys put everything into it and as much as I love the last one, this one really is close to my heart.”